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Our research on trust in financial services is ongoing, but the industry’s work is just beginning. For a quick guide to some key stats and takeaways that can guide how you and your organization approach consumers, download our infographic now.

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Participate in our Trust & Leadership Certificate Program

The American College Cary M. Maguire Center for Ethics in Financial Services Trust & Leadership certificate program is an education opportunity drawn from our research on the topic of Trust in Financial Services in the context of stakeholder trust. It provides non-credit education on methods to advance stakeholder trust, increase awareness of ethical challenges, and help leaders develop strategies to improve stakeholder trust.

To learn more about the program, contact our Center for Ethics at Ethics@TheAmericanCollege.edu.

A Legacy of Industry Leadership

Founded in 1927 by financial services education pioneer Dr. Solomon Huebner, The American College of Financial Services has a rich history in financial services education—standing strong as the standard-bearer for academic quality. The College’s faculty includes the nation's top thought leaders in financial services practice and management, offering expertise that is sought by companies, policymakers, and students across the United States and abroad. The College’s mission is to provide applied financial knowledge and education, promote lifelong learning, and advocate for ethical standards for the benefit of society.

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Your Ethically in Financial Services

As the only ethics center within an academic institution focusing exclusively on the financial services industry, the American College Cary M. Maguire Center for Ethics in Financial Services promotes ethical behavior by offering research and programs that go beyond the rules of market conduct to help individuals and companies be more sensitive to ethical issues and think more critically about solutions for the benefit of society. The Center’s stated mission is to raise the level of ethical behavior in the financial services industry, and it serves as a resource for original research, programs, and discussion of emerging ethical issues. The Center also provides interactive continuing education courses, forums, and workshops to help practitioners think critically and behave ethically, and support individuals and leaders to examine their role in providing value for the benefit of society as a whole.

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Thank You to Our Supporters

This research was made possible by the support of the Securian Ethics Research Fund, the Brian Early Fund, and the American College Alliance for Ethics in Financial Services.

We thank the following experts who provided insight and expertise that greatly assisted the consumer research of this study:

Sandra Botcher
Caterina Bulgarella, PhD
Michael Finke, PhD, CFP®
Kevin W. Gibson, PhD

Karim Hill
Timi Joy Jorgensen, PhD
Beverly Kracher, PhD

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Bullish About Trust: New Research Highlights Opportunities to Grow Trust in Financial Services

Our Trust in Financial Services Study has been covered extensively in the media since its publication and quoted in many industry-renowned publications. For an overview of our findings as shared with the media, read our official news release.

Research Team

The research team consisted of:

Azish Filabi, JD, MA Executive Director The American College Cary M. Maguire Center for Ethics in Financial Services

Domarina Oshana, PhD Director of Research and Operations The American College Cary M. Maguire Center for Ethics in Financial Services